Jakarta – XL Axiata implemented a new strategy to enhance business performance. Proven, their focus successfully brought in 12% higher revenue in Q1 2024 compared to Q1 2023.
“Actually, we are shifting our focus this year to profit. We do need growth, but this year it is focused on profitable growth,” said President Director & CEO of XL Axiata Dian Siswarini at the Ericsson ‘Imagine Live Indonesia 2024’ event, Wednesday (29/5/2024).
In essence, XL Axiata’s strategy for 2024-2026 is profitable growth and sustainable dividends. How this is done is by implementing more efficient minimum investments until becoming a cost-effective converged operator.
There are four pillars emphasized by XL Axiata to achieve those figures. The first is to sweat existing assets by maximizing the resources already available to maintain investment levels and maximize earnings. The second is to redefine the existing network architecture. Third, by focusing on managed service transformation to optimize cost efficiency. Lastly, the pillar of increasingly sophisticated analytical adaptation to maximize operator efficiency.
“The focus remains on efficiency, growth with the goal of efficiency.” So, our mobile division must optimize its implementation,” he continued.
In Q1 2023, the revenue was at 7,551, while in Q1 2024 it increased by 12% to 8,441. Meanwhile, EBITDA (earnings before interest, taxes, depreciation, and amortization) rose by 24% from 3,583 in Q1 2023 to 4,454 in Q1 2024.
“In Q1 2024, our PAT (post-tax net profit growth) even reached triple digits (up 168%). “This is crucial because the first quarter is usually weak, but this year we had the right strategy and it paid off,” explained Dian.
Previously, Dian explained that the company’s positive performance in Q1 was closely linked to XL’s success in maintaining service prices amidst the momentum of the General Elections and Ramadan. Therefore, the data traffic obtained successfully increased.
In addition, the good performance of XL Axiata is also due to optimizing the use of operational costs (opex), including reducing the burden of operational costs to a lower level.
XL Axiata Implements New Strategy, Revenue Reaches IDR 8.44 Trillion in Q1 2024
